中国国际电视台聚焦武汉餐饮市场复苏
发布日期:2022-07-01 08:58:47 文章来源:武汉市商务局《中国国际电视台》2022年6月28日报道《Hope Rises: Chinese catering industry strives for recovery》,聚焦武汉餐饮市场复苏。
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原文如下:
It's been more than two years since the COVID-19 pandemic was declared by the World Health Organization. China's catering industry has had to adapt to the pandemic, but it's also been making efforts to get on track. Xia Ruixue reports.
Summer is here. For many, it's the best time that has come to grab a beer at night and sit outside with a platter of crayfish.
For many in China, crayfish is a delicacy during the summer time, particularly in Hubei Province, which has the largest crayfish farming bases in the country. It's where more than 40 percent of the country's crayfish are produced, traded, packed and shipped to the rest of the country, and, even to the rest of the world.
But the COVID-19 outbreak in Shanghai this spring affected the crayfish supply chain again.
FANG YINHUA Manager, Wuhan Zunqin Aquatic CO., Ltd "When Shanghai suddenly announced it would lock down the city at the beginning of this April, all the logistics had to stop. That day more than 5,000 kilograms of my crayfish which were already on the way to Shanghai had nowhere to go."
Luckily a company in Hubei Province nearly 1,000 kilometers away, which made prefabricated food accepted Fang's crayfish. He sold them all. But still, he lost 100,000 yuan that day.
It's been more than two years into the COVID-19 pandemic. And it's not only had crayfish farmers struggled, but restaurants are also making efforts to recover. Bali Crayfish is one of the famous crayfish chain brands in Wuhan, the capital city of Hubei Province. It says it keeps changing its marketing strategy to attract more customers and improve its revenue.
XU YINGCONG Vice President, Wuhan Bali Crayfish CO., Ltd "We have kept innovating in the past two years. We create new dishes to attract younger customers. We go out, trying new marketing strategies. And the local government gives us support too, for instances, exempting some of the expenses."
A series of relief measures have been launched both by the central government and local authorities to help the catering industry cope with the COVID-19 pandemic over the past two years.
They give subsidies, increase tax refunds and reductions, and stabilize the logistics chains. Now Wuhan's catering industry has recovered more than 70 percent of its pre-COVID value.
FANG YINHUA Manager, Wuhan Zunqin Aquatic CO., Ltd "The local government has encouraged and supported us in doing livestreaming e-commerce to sell our products directly to the customers."
WU JING Director of E-Commerce & Business Dept., Commerce Bureau of Wuhan "Now over 60 percent restaurants in Wuhan embrace online takeout and delivery services. And many have started to do prepare prefabricated food. All we do now is to give these companies a hand and solve various problems."
Now life and work are getting back to normal in China, as Beijing and Shanghai's outbreaks are under control.
Many say that China's quick response of COVID-19 provides a good foundation for an economic recovery.
XIA RUIXUE Wuhan "Every time a city saw a resurgence of COVID-19 infections, its catering industry was one of the hardest hit. But thanks to policies and measures to help stimulate businesses, a recovery was seen quickly in this sector. Xia Ruixue, CGTN, Wuhan, Hubei Province."
翻译如下:
世界卫生组织宣布新冠病毒大流行已有两年多时间,中国的餐饮业不得不适应疫情,同时,也一直在努力走上正轨。
对很多人来说,夏天是晚上喝啤酒,坐在外面吃一盘小龙虾的最佳时机。
小龙虾是夏季的美食,尤其是在湖北省,湖北省拥有全国最大的小龙虾养殖基地,中国 40% 以上的小龙虾在这里生产、交易、包装,并运往全中国其他地区,甚至运往世界其他地区。
但今年春天在上海爆发的新冠疫情,再次影响了小龙虾供应链。
(武汉尊沁水产科技有限公司 总经理方银华) “今年四月初上海突然宣布封城,所有物流不得不停运。那时我的5000多公斤小龙虾已经在去上海的路上,无处可去。”
幸运的是,湖北省内1000公里外一家生产预制食品的公司接受了这批小龙虾。方银华把小龙虾都卖了,但还是亏了10万元。
新冠病毒大流行已经过去两年多了,小龙虾养殖者们苦苦挣扎,餐馆也在努力恢复。巴厘岛小龙虾,是湖北省武汉市著名的小龙虾连锁品牌之一,该公司正不断改变营销策略,以吸引更多客户,并提高收入。
(武汉市巴厘龙虾餐饮管理有限公司 总经理徐颖聪) “这两年,我们不断创新菜式,吸引年轻顾客。我们主动出击,尝试新的营销策略。当地政府也给了支持,例如,免除部分费用。”
过去两年,中央政府和地方当局都推出了一系列助企纾困政策,以帮助餐饮业应对新冠病毒大流行。
政府给予补贴,加大退税和减税力度,稳定物流链,现在武汉的餐饮业已经恢复到疫情前的70%以上。
(武汉尊沁水产科技有限公司 总经理方银华)“当地政府鼓励支持我们做直播电商,把产品直接卖给客户。”
(武汉市商务局电子商务与商贸处 副处长吴景) “现在武汉60%以上的餐厅上了外卖平台,有配送服务,并且很多已经开始做预制食品了。我们现在做的就是帮助这些公司,解决各种问题。”
随着北京和上海的疫情得到控制,现在中国人的生活和工作正在恢复正常。
很多人说,中国对新冠病毒的快速反应,为经济复苏提供了良好的基础。
(中国国际电视台夏瑞雪)“每当新冠病毒在一个城市出现死灰复燃的迹象时,餐饮业都是重灾区之一。但因为有政策和措施帮助刺激企业,该行业可以迅速复苏。”
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